On behalf of Thaler Law posted in business formation on Thursday, January 24, 2019. One area that has seen a lot of growth in recent years is online retail. Estimates point to ecommerce having hit $2.8 trillion in global sales revenues in 2018. And continued growth is expected. The opportunities ecommerce can provide may draw entrepreneurs here in California to consider starting an online retail business. When entering the ecommerce field, there are many things it can be important for entrepreneurs to stay aware of. This includes what the current major trends are in the online retail industry. Such awareness can allow an owner of a new ecommerce business to develop strategies for how best to react to these trends